Men’s and Women’s EHF EURO to enjoy free-to-air broadcast in Germany through SportA agreement
The deal, brokered by Infront as the European Handball Federation’s (EHF) exclusive media and marketing partner, means that, as of 2026, matches from both the men’s and women’s biennial handball competition will feature on ARD and ZDF until 2030. In total it will cover six EHF national team competitions.
Martin Hausleitner, EHF Secretary General, said: “The continued broadcast of the EHF EUROs on free-to-air will bring our premier competitions to the broadest possible audience in Germany. Not only will this help continue to grow the men’s game, it is also a significant step forward in our mission to elevate the profile of women's handball.
Jens Mennigmann, Infront Co-Head of Media, said: “This agreement only showcases our commitment to promoting handball and ensures the sport's excitement and dynamism reaches a wide and diverse audience. We believe that by making premier events like the Men’s and Women’s EHF EURO more accessible, we are contributing to the enduring popularity and growth of handball.”
Infront secured coverage in over 80 territories for the Women’s EHF EURO 2022 whilst the 2024 men’s edition celebrated the largest broadcast reach in the event’s history, increasing the audience by over a third on the previous edition whilst also improving on the overall broadcast time.
